5 Easy Reputation Management Tips For Getting More (and Better) Reviews
Ready to up your brand? You should be – and these days, that starts with reputation management. Here’s to getting the kind of reviews that bring in customers.
People cast their votes every day. And the ballot is the dollar.
And then they go and talk about it. More people then listen to them and vote. If you want to get the most votes, you need to get the best reviews.
Your reputation matters in business. This is probably where the phrase “The customer is always right” came from.
And today reviews of your business or product matter even more. A whopping 91% of consumers are reading reviews on a regular basis. That’s pretty much everybody right there.
So, let’s get started with 5 reputation management tips.
1. Reputation Management: Sell First
If people don’t have something (like a description or a promise) to write their review against, it’s harder for them to write one.
You have to sell your product to get reviews. You need to get your product in front of people and ask them to buy and review.
Besides, 7 out of 10 people will just give up a review if you ask.
You may feel like you are imposing on people. But you are running a business, you can’t worry about imposition.
People know you are running a business. And, as long as you aren’t being spammy (and not being spammy is a huge part of reputation management) about it, you can totally sell your product and ask for reviews.
2. Ask The Right Way
Engaging the customer is the right way to ask. Make them feel like you care about their experience.
If you contact the customer and ask them whether they had any problems with their order (and that you’re willing to fix those problems), they will be likely to leave a review.
And, definitely ask for reviews of those who had no problems with their orders. Common sense tells us that they will be likely to leave positive reviews.
3. Make It Easy
People are pressed for time now more than ever before. One of the most important, yet overlooked, reputation management tips is to make it as easy as possible for people to leave reviews.
If people are confronted with “Take this survey of our service!” they probably aren’t going to click the link.
Ask for a few seconds of their time and then actually only take a few seconds of their time. This doesn’t mean you don’t give them the option to give you more of their time. But don’t force them into a long review.
If you look at the major review sites online, you will see that they offer starred reviews. It’s easy to say, “I give this product four out of five stars.”
4. No Incentives
A big part of reputation management is honesty.Sure. You could pay people to review the thing they just bought from you. But are they going to give you honest feedback?
Sure, you could pay people to review the thing they just bought from you. But are they going to give you honest feedback?
Plus, if people start seeing incentives as bribes, you might be in a world of hurt. Some companies have already learned this lesson.
5. Show Your Customers You’re Grateful
Thank them for buying your product. Yep, it’s that simple. People like praise. And they like feeling valued. They will be more willing to give you a review if you give them that feeling.
People like praise and they like feeling valued. They will be more willing to give you a review if you give them that feeling.
So, write an automatic reply e-mail and have it send each time something sells. Once you praise the customer for buying the product, add in a quick jib about how their opinions would help others make a good decision.
Ultimately, reputation management is about the customer. If you focus on their needs, you are more likely to have better and more reviews.
Which of the reputation management tips above will you utilize first? Let us know! And, as always, keep marketing.