I belong to a great referral group. It’s a chapter of PowerCore and as a member I’m always challenged to think about how to explain what I do and for whom. This week each member of our chapter was asked to complete the following exercise. Identify one of your industry’s busy times and count back […]
Continue readingIf you’re like many people, you’ve seen or heard references to SEO and don’t know what it means. Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]
Continue readingIt’s important to know who your competition is. If not, how do you know what makes you stand apart and how you’re viewed by your prospective customers? And if you THINK you know who your top competitors are be sure you’re not relying on assumptions. Just because someone is on YOUR radar does not mean […]
Continue readingOne of the best things you can do for your business is to stand out from the competition and become the clear choice for your ideal customers. However, I’ve found that many business owners keep their “heads in the sand” when it comes to researching their competition. It’s almost as if they can avoid competition […]
Continue readingAccording to a study done by the Pew Research Center, 71% of adults who use the internet also use Facebook. Compare that to 23% for Twitter, 26% for Instagram and 28% each for Pinterest and LinkedIn. This step-by-step guide will map out how to tap into the enormous power of Facebook ads for contractors. In […]
Continue readingIf you’re like most builders or remodelers that I know your business might look a little bit like this: –> Hustle to find new leads –> Bid, bid, bid –> Get new job –> Hustle to finish job –> Lather, rinse and repeat But the problem is that while you’re “hustling” to finish that job […]
Continue readingWhat if you could have a website that crushed your competition’s regarding local SEO without having to worry about things like link-building or domain authority? Not that link-building and domain authority are bad. But if you’re creating a website anyway, then why not turn it into a BMM or Badass Marketing Machine?! Well, my friend […]
Continue readingAs a builder or remodeler you’re probably faced with quite a bit of competition. And this stiff competition will often lead to bidding wars over a new client or project. But what if you could earn more business without having to lower your prices? What if you could stop simply competing on labor and materials […]
Continue readingAt the end of the day every business needs customers in order to grow; or just keep the doors open. And to get new customers you need leads. And to get new leads you need to be “visible” in a very crowded and competitive market. I think you get the picture. But rather than trying […]
Continue readingAttracting customers is one of the biggest challenges companies face. Without customers buying your products or services, your business won’t last. Here are five things you can do right now to bring more leads to you. 1. Call up your favorite business writer and tell her what makes you good at what you do. Good […]
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