Social Media Solutions can be some of the quickest approaches for small businesses to connect with their audience, establish credibility and increase sales. However, the list of social media activities can be daunting even for the most tech-savvy business owners out there. Small business owners and entrepreneurs have a series of challenges when it comes […]
Continue reading5 Easy Reputation Management Tips For Getting More (and Better) Reviews Ready to up your brand? You should be – and these days, that starts with reputation management. Here’s to getting the kind of reviews that bring in customers. People cast their votes every day. And the ballot is the dollar. And then they go […]
Continue readingReady to improve your online reputation marketing? Online audiences rely on review and referral now more than ever, with 88% of customers referring to reviews when it comes to choosing a business and trusting those with good reviews significantly more. A good online reputation marketing campaign can help with this. In fact, what people say […]
Continue readingI’m going to get into several Local SEO Statistics that I see and incredibly important if you’re considering ways to grow your business today. But first, let’s put Local SEO in context and explain what exactly Local SEO is. Remember when you used to use the Yellow Pages to find businesses near you? You know, […]
Continue readingI belong to a great referral group. It’s a chapter of PowerCore and as a member I’m always challenged to think about how to explain what I do and for whom. This week each member of our chapter was asked to complete the following exercise. Identify one of your industry’s busy times and count back […]
Continue readingIf you’re like many people, you’ve seen or heard references to SEO and don’t know what it means. Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]
Continue readingIt’s important to know who your competition is. If not, how do you know what makes you stand apart and how you’re viewed by your prospective customers? And if you THINK you know who your top competitors are be sure you’re not relying on assumptions. Just because someone is on YOUR radar does not mean […]
Continue readingOne of the best things you can do for your business is to stand out from the competition and become the clear choice for your ideal customers. However, I’ve found that many business owners keep their “heads in the sand” when it comes to researching their competition. It’s almost as if they can avoid competition […]
Continue readingAccording to a study done by the Pew Research Center, 71% of adults who use the internet also use Facebook. Compare that to 23% for Twitter, 26% for Instagram and 28% each for Pinterest and LinkedIn. This step-by-step guide will map out how to tap into the enormous power of Facebook ads for contractors. In […]
Continue readingIf you’re like most builders or remodelers that I know your business might look a little bit like this: –> Hustle to find new leads –> Bid, bid, bid –> Get new job –> Hustle to finish job –> Lather, rinse and repeat But the problem is that while you’re “hustling” to finish that job […]
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