0 Watch out for Domain Listings Scam

If you’ve registered a domain name for your business, beware of the Domain Listings scam. I received an email from a client today asking if she should consider paying for this listing. The letter looks legitimate and the premise seems reasonable if you’re not aware of digital marketing practices. But rather than explaining it from a […]

0 Build your business with reputation management

In the good old days before the rise of internet and social media, one disgruntled customer would not have much effect on your business. If their unhappiness was the fault of your business or their own, the worst they could do is tell their family and friends. That has all changed with the advent of […]

0 Social Media Intake

0 4 Social Media Solutions to Use for Marketing Your Small Business

Social Media Solutions can be some of the quickest approaches for small businesses to connect with their audience, establish credibility and increase sales.  However, the list of social media activities can be daunting even for the most tech-savvy business owners out there. Small business owners and entrepreneurs have a series of challenges when it comes […]

0 Reputation Management Tips for Getting More Reviews

5 Easy Reputation Management Tips For Getting More (and Better) Reviews Ready to up your brand? You should be – and these days, that starts with reputation management. Here’s to getting the kind of reviews that bring in customers. People cast their votes every day. And the ballot is the dollar. And then they go […]

0 9 Actionable Online Reputation Marketing Tips

Ready to improve your online reputation marketing? Online audiences rely on review and referral now more than ever, with 88% of customers referring to reviews when it comes to choosing a business and trusting those with good reviews significantly more. A good online reputation marketing campaign can help with this. In fact, what people say […]

0 Local SEO Statistics

I’m going to get into several Local SEO Statistics that I see and incredibly important if you’re considering ways to grow your business today.  But first, let’s put Local SEO in context and explain what exactly Local SEO is. Remember when you used to use the Yellow Pages to find businesses near you? You know, the […]

0 Marketing for remodelers: 6 quick marketing tips

I belong to a great referral group.  It’s a chapter of PowerCore and as a member I’m always challenged to think about how to explain what I do and for whom. This week each member of our chapter was asked to complete the following exercise. Identify one of your industry’s busy times and count back […]

0 Local SEO for Home Contractors – 5 Tips

If you’re like many people, you’ve seen or heard references to SEO and don’t know what it means.  Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]

0 5 Ways to Identify Your Top Competitors

It’s important to know who your competition is.  If not, how do you know what makes you stand apart and how you’re viewed by your prospective customers? And if you THINK you know who your top competitors are be sure you’re not relying on assumptions.  Just because someone is on YOUR radar does not mean […]