I belong to a great referral group. It’s a chapter of PowerCore and as a member I’m always challenged to think about how to explain what I do and for whom. This week each member of our chapter was asked to complete the following exercise. Identify one of your industry’s busy times and count back […]
Continue readingIf you’re like many people, you’ve seen or heard references to SEO and don’t know what it means. Even if you do have some idea of what it stands for and the basic idea behind the term, you probably don’t know exactly how it works or what a powerful tool it can be for your […]
Continue readingAccording to a study done by the Pew Research Center, 71% of adults who use the internet also use Facebook. Compare that to 23% for Twitter, 26% for Instagram and 28% each for Pinterest and LinkedIn. This step-by-step guide will map out how to tap into the enormous power of Facebook ads for contractors. In […]
Continue readingIf you’re like most builders or remodelers that I know your business might look a little bit like this: –> Hustle to find new leads –> Bid, bid, bid –> Get new job –> Hustle to finish job –> Lather, rinse and repeat But the problem is that while you’re “hustling” to finish that job […]
Continue reading