Keyword Research and Strategy 

 October 31, 2019

By  Tom Buford

Keyword Research and Strategy

I’d be surprised if you haven’t heard of keyword research and strategy, but do you know what it means? The fact is, your SEO depends on the keyword research you perform and the strategy you put into place. Here are our top tips to make sure customers see your business and engage with your website. 

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Finding Your Keyword Ideas

To find the right keywords for your business, you need to create a list of topics relevant to the product or service you’re selling. For example, a personal trainer should think about what their potential customers are likely to be looking for and come up with a broad selection of topics, such as: 

  • Exercise regimes 
  • Get fit and healthy 
  • Personal trainers near me 
  • Weight loss help 

Once you have a list of topics, you can move onto defining your keywords. 

Narrow Your Topics Down 

People always think keyword research is incredibly complex, but guess what? It’s not! Simply typing one of your topics into Google search can give you a list of potential keywords. 

Google often makes suggestions based on what other people are searching for, so using this technique can generate some high volume keywords. YouTube also has the same search system, and we’d suggest you start with these techniques before moving onto the complicated stuff. 

Use the Best Tools for the Best Keywords

There is a range of excellent keyword research tools available, and some of them are free. However, there are benefits to using a paid tool if you have the finances. Most people use free tools such as Google Keyword Planner, which is a great way to boost your SEO efforts, but paid tools offer extra features. Here’s a list of the best SEO tools from BackLinko. 

Use The Long-Tail Approach 

High-ranking keywords are great, but there’s also a lot of competition for businesses to stand out in the search results. If your business is new or local, then you must incorporate long-tail keywords. 

Long-tail keywords usually consist of four or more words and are very specific. For example, the best bakeries in Atlanta and buy vitamin C capsules online are both long-tail keywords. There’s less competition, and you can attract leads that are genuinely interested in your product or service. 

The Customer Comes First 

You have this great new product you’re excited about and want to market it. You plan your keywords and wait for the customers to flock to your website, right? Unless you’re selling something people want, you won’t see results. 

A successful SEO strategy is about putting the customer first and considering what they want to see. If nobody searches for your product/service, then people won’t find it, no matter how brilliant your keyword strategy is. 

Luckily, Google Trends will show you what people are searching for, and how the interest levels change over time. 

Get Professional Help 

Learning how to implement a successful keyword research strategy can feel like a job in itself. Luckily, there are Atlanta SEO specialists that can help put together a plan that delivers results.  

If you’re not sure where to start with SEO, then it’s best to find someone that understands the many rules and techniques that apply. Keyword research and strategy can be time-consuming, and it’s not an overnight fix. Results depend on how consistent you are with your approach and your ability to adapt to changing consumer trends and Google’s algorithm. 

The Bottom Line 

Now you know the basics of keyword research and strategy, you can decide whether to go it alone or get help from a professional. SEO is one of the most complex aspects of marketing a business, and many people find professional advice proves invaluable. 

With some planning and basic SEO knowledge, you can create a mixture of keywords to drive people to your website and improve your visibility. 

Tom Buford

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