You’ve heard of SEO (Search Engine Optimization) but have you heard of local SEO? While they might sound alike, the latter is actually pretty different to normal SEO. One differentiator is that while the way we conduct wider searches for a general term or brand does not change too drastically, local search results are subject to more rapid fluctuation.
Your prospective customers aren’t looking for your services on a national scale, they are looking for a local business. And in order for them to be able to find you online, you need to utilize local SEO. An effective strategy will help your business stand out in the search engine results and be top of the list when it matter most.
Things that help you rank at the top of local listings include your business’s name, address and phone number, as well as customer reviews. But how do you do this? Local SEO involves in-depth keyword research so that your web pages and content are optimized, and submitting your details to local directories – something which needs to be done manually, and regularly monitored and updated.
Not sure how or where to get started when it comes to local SEO? Buildout Marketing can help.Free SEO Audit