I belong to a great referral group. It’s a chapter of PowerCore and as a member I’m always challenged to think about how to explain what I do and for whom.
This week each member of our chapter was asked to complete the following exercise.
Identify one of your industry’s busy times and count back three months earlier:
1: Tell us what that three months before date is.
2: Tell us the topics of the six InfoMinutes you’ll share then – three months before busy season – to give us the information we need to insert you into conversations with our clients so we have the opportunity to refer to you.
I just finished answering and expect that I might get a prize for the longest answer. But after finishing I realized that this might be of value to you.