Responsive Web Design: Is It Really That Important?

The days of a “one-size-fits-all” website are over, and responsive web design is essential for a business to connect with its customers. Did you know that 50% of people shop using their mobile device? According to Our Code World, 57% of all web traffic comes from mobile phones and tablets, so you can see why a responsive website is vital for your small business. 

Responsive Web Design in Atlanta 

Atlanta is an ideal place to start a business. The city is the most populous in Georgia, and in 2014, Business Inc. published an article about why Atlanta is the best place for small business owners to find success. 

While starting a business in Atlanta offers many benefits, you should also remember that this creates a lot of competition. We often see people focusing on their branding, marketing, and customer service models but completely forget to ensure their website is responsive across multiple platforms. 

Responsive web design is the process of responding to user behavior when designing and building websites to ensure the best experience. Web design professionals do this by resizing images, creating flexible layouts, and using CSS media queries. 

When you ask a professional to make your website responsive, it means your customers will have a positive experience regardless of which device they’re using. Responsive design means you create one website that automatically responds to the user’s preferences and viewing environment. 

Our Tips For Creating Responsive Websites

There are many considerations to take into account when designing and developing a responsive website. Let’s look at them in more depth: 

Content Comes First

Before thinking about the design and layout of your website, consider the content you’ll add. Responsive websites adapt to the user’s needs, but it’s your job to think about which content is necessary. Remember, quality is better than quantity, so don’t flood your website with useless information. 

Use a Professional Atlanta Web Design Service 

Responsive web design depends on how well you utilize CSS and Javascript. The problem is unless you’re a tech whizz, then CSS and Javascript may as well be foreign languages! CSS is vital for a responsive website, as Google uses it to check whether your site is mobile friendly. 

Many small business owners don’t have the time to learn how to code correctly and use a professional web design service in Atlanta, such as Buildout Marketing. Using a professional means you don’t have to worry about the technical jargon and can focus on your business. 

Test Your Website 

You need to know your website is responsive across a variety of devices, and the best way to do this is investing in testing. Before attracting traffic to your site, you need to check it works properly. There are numerous tools available to test your website, including these great website testers. 

Trust Google 

Google loves responsive websites, and its sophisticated algorithm will reward you for creating one. Responsive web design is ideal for Google’s crawling method, as it makes indexing the pages more accessible. You want to ensure Google deems your website acceptable and can understand each component. The best way to do this is to join the Google Search Console. 

Some features of the Search Console include SEO analysis, customer engagement statistics, and the ability to submit a site map. 

The Bottom Line 

It’s not a question of should you create a responsive website; it’s more about why you don’t already have one. In an ever-changing economy, you need to ensure your business remains attractive to customers, and responsive web design is vital for this process. 

Remember, a short-term investment can offer long-term financial rewards and secure your business for the future.